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The World of Marketing has Forever Changed 0

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The World of Mar­ket­ing has For­ever Changed   This is an arti­cle I con­tributed to the Adver­tis­ing Club of Westchester’s blog. The orig­i­nal is avail­able on the ACW site.   Con­sis­tency, Inno­va­tion, Trans­parency – Nat­ural Selec­tion? The event started off with mar­ket­ing terms much like you’d expect a mar­ket­ing panel would. Only, a few min­utes in it became clear– it would be some­thing dif­fer­ent. Address­ing the terms we as an indus­try like to throw around Lee Gold­stein of DIGO explained that he didn’t want his mar­ket­ing per­son to talk like a mar­ket­ing per­son any­more. Did I hear that last term [&hellip

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