Panoramic Photo campaign for Dept. of Design and Construction

The DDC wanted to create photography to profile their high-profile projects. They needed a mix of in-progress and completed project photography. They wanted to use the photography to fill large display cases.

On average, they were printed about 20 feet long by 10 ft high some required longer panels and ran about 50ft long.

For this reason, I suggested a Panoramic HDR photographic approach. We printed the photography on large format transparent plotter paper in sections and seemed together. They were back-lit to make the HDR colors pop.

The final photography was so well received other DDC designers used the images in agency publications.

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