Tyler Gray, co-author of The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy.
The below is a reposted article I wrote for the Public Relations Society of NY (PRSA-NY) By Peter Bossio Tyler Gray took the stage and asked us the following opening question: Do you recognize that sound? He gave us a moment to ponder… Could it…
The World of Marketing has Forever Changed
The World of Marketing has Forever Changed This is an article I contributed to the Advertising Club of Westchester’s blog. The original is available on the ACW site. Consistency, Innovation, Transparency – Natural Selection? The event started off with marketing terms much like…