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A Profusion of Information 0

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in Category Interviews


  A Pro­fu­sion of Infor­ma­tion An Inter­view with Account Planner/Strategist Drew Coburn In this age of two-way mar­ket­ing where many just throw up their hands and focus on the past I sought to inves­ti­gate where the line between pre­dict­ing the future and plan­ning for it inter­sects. Here is what tran­spired: Q: Tell us a lit­tle bit about you and your back­ground? I did not go to school for adver­tis­ing or com­mu­ni­ca­tions, I had a lib­eral arts degree. I just kind of stum­bled into adver­tis­ing. I had a friend who I knew from school I called him one day and said Account [&hellip

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