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Transcoding Convergence 0

Posted on 7, April 2016

in Category Interviews

Transcod­ing Con­ver­gence An inter­view with Luke Luck­ett of Pro­jec­tize Media I haven’t known Luke very long but I found what he does fas­ci­nat­ing and thought he’d be an inter­est­ing guest for this inter­view series. I had an oppor­tu­nity to chat with him at Mul­berry & Vine (a cute down­town restau­rant that, to my delight, had some amaz­ing gluten free, vegan deserts). I orig­i­nally met Luke at a Toast­mas­ters meet­ing, so once I had my sugar fix in the works I started the ques­tions. Here is what transpired…

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Philosophically Speaking… 0

Posted on 24, April 2015

in Category Interviews

Philo­soph­i­cally Speak­ing… An inter­view with Michael Emer­son from REDBOOKS.COM and a for­mer Man­ag­ing Part­ner of Ogilvy & Mather World­wide. Sure, the busi­ness has changed, but more likely than not, some dichotomy between cre­ative and account func­tions will always exist. As a pro­gres­sive cre­ative I’ve never been afraid to bridge the aisle and engage with a few suits. I’ve always admired their peo­ple skills and my cafe chat with Michael Emer­son did not dis­ap­point. While I searched for a quiet cor­ner table he had already made friends and began his story…I was all ears

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Driving Forward 0

Posted on 10, December 2014

in Category Interviews

Dri­ving For­ward An Inter­view with Jim Woj­tow­icz: Acad­emy of Art Uni­ver­sity, San Fran­cisco This is the first in a series explor­ing how com­mu­ni­ca­tions degree pro­grams are address­ing cur­rent stu­dent needs. As an adjunct at NYU SCPS I am no stranger to the for­ti­tude it takes to hold the atten­tion of a room full of stu­dents. Lets start off by get­ting Jim’s view­point… Q: What core skills do communications/advertising stu­dents require in today’s rapidly chang­ing mar­ket­place? Jim: The list of indus­try expec­ta­tions of a grad­u­at­ing ad stu­dent con­tin­ues to grow and morph. What remains a con­stant is that every­thing begins with [&hellip

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Active Adaptive Vigilance 0

Posted on 8, September 2014

in Category What's New

samInterviewPict

Active Adap­tive Vig­i­lance An Inter­view with Samuel Litt As a pro-technology cre­ative I’ve never been shy about chat­ting with the IT depart­ment. So who bet­ter to pro­file next in this series then the smartest tech I know: author of the Mac OS X Bible and mul­ti­ple other tech pub­li­ca­tions my good friend Samuel Litt. Q: What do you think of Google Glass, wear­ables and how IT depart­ments should deal with the grow­ing trend? Sam: I’m open to any tech­nol­ogy that doesn’t impinge upon pri­vacy or leads to states dehu­man­iza­tion. I’m also a believer that tech­nol­ogy should be an equal­izer. I’m con­cerned [&hellip

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The Factory Tour 0

Posted on 3, July 2014

in Category Interviews

The Fac­tory Tour An Inter­view with Dan Goldgeier A Seattle-based senior copy­writer, colum­nist for Tal­ent­Zoo, writer for AdPulp and Author of “View From the Cheap Seats” Dan Goldgeier is also the self-proclaimed best ad indus­try colum­nist today. He makes it clear the lat­ter was a face­tious claim to make a point but after inter­view­ing him I’m inclined to believe his orig­i­nal statement

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Moments of Clarity 0

Posted on 10, June 2014

in Category Interviews

Moments of Clar­ity An Inter­view with Daniel Mey­ers, AIA, Cre­ative Direc­tor I met Daniel Mey­ers, AIA at the One Show’s Cre­ative Week. He was the mod­er­a­tor of “Smart Place: Mak­ing for Good Respon­sive Place and Respon­sive Infra­struc­tures” panel dis­cus­sion. I found the points he brought up both enlight­en­ing and provoca­tive. A Cre­ative Direc­tor and licensed Archi­tect hail­ing from Sec­ond Story, part of Sapi­ent­Ni­tro, in Port­land, Ore­gon. I had a hunch he’d make an inter­est­ing per­son to con­tinue the con­ver­sa­tion with, I think you’ll agree… Q: It’s inter­est­ing to find an archi­tect in a dig­i­tal shop. How did that come about? Daniel: [&hellip

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Working Title 0

Posted on 26, April 2014

in Category Interviews

Framed

An Inter­view with National Boston Located near Fen­way Park, National Boston caters to both national and regional clients. They are com­prised of a com­mer­cial pro­duc­tion divi­sion called “Framed” a broad­cast design divi­sion named “National Min­istry of Design” and “Rum­blestrip” a full fea­tured audio divi­sion. Since Com­mer­cials and Broad­cast pro­duc­tion is a team sport I decided to take a decid­edly multi-disciplined approach to this one.I had the plea­sure of chat­ting with Director/DP: Bill Cuc­cinello and, Exec­u­tive Pro­ducer: Ned Biddle

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Valentines Marketing 0

Posted on 8, February 2014

in Category Opinion piece

vpost

First some His­tory:(Accord­ing to Wikipedia.org) Valen­tines Day was first asso­ci­ated with roman­tic love in the cir­cle of Geof­frey Chaucer in the High Mid­dle Ages, when the tra­di­tion of courtly love flour­ished. In 18th-century Eng­land, it evolved into an occa­sion in which lovers expressed their love for each other by pre­sent­ing flow­ers, offer­ing con­fec­tionery, and send­ing greet­ing cards. In the sec­ond half of the 20th cen­tury, the prac­tice of exchang­ing cards was extended to all man­ner of gifts. The US Greet­ing Card Asso­ci­a­tion esti­mates that approx­i­mately 190 mil­lion valen­tines are sent each year in the US. These days, Valentine’s Day is con­sid­ered by many to be [&hellip

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Video Blog Expert Tips / Part 1: Presentation 0

Posted on 30, January 2014

in Category Tutorials, Video

This is the first in a multi-part series on improv­ing video blog qual­ity. The series will cover pre­sen­ta­tion, light­ing, sound, edit­ing and cam­era tips. So lets dive in with pre­sen­ta­tion and we’ll get to cam­era, light­ing, edit­ing and sound qual­ity in fol­low up posts. 1. First and fore­most — learn to talk in sound bytes. Video is not the printed page. In order to be inter­est­ing, infor­ma­tive and keep a viewer’s full atten­tion it must have a con­ver­sa­tional tone. Even if you pre-write your script you’ll want to read it aloud to weed out words you would not use in real life [&hellip

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